Apple’s iPad could find even greater success as corporate tool

By: Teamwork Retail

The iPad changed the tablet market for good when it launched five years ago. The product, which gained acclaim due mostly to being a consumer device, also offers functionality that is ideal for companies, especially retailers. Looking ahead, these products could find a home in more businesses as their shipments decline in the customer sector.

An IDC report suggested global tablet shipments are projected to reach 234.5 million units in 2015, increasing only 2.1 percent from last year. The iPad moved 63.4 million units in 2014, with this total expected to decline to 60.1 million this year.

What is causing the total tablet market to slow, and the iPad sector to shrink? Phablets may be one reason. Apple’s own iPhone 6 Plus may be cannibalizing some of the company’s market share, offering massive smartphones to end-users that crave larger screens.

Jitesh Ubrani, senior research analyst at IDC, said despite the popularity of phablets, tablets still have a place among customers who prefer even larger devices.

“Meanwhile, an increasing number of vendors behind small tablets are reducing prices and adopting features like voice calling to entice consumers to purchase their products over competing phablets, making the dynamics of phablets vs voice-capable tablets an interesting one to watch,” Ubrani added.

Retailers that want to re-purpose tablets as corporate tools can do so with Apple’s iPad, which is a highly functional product that does not need the same real estate space to function as stationary point-of-sale systems. An iPad POS integrated with cloud computing enables businesses to maximize shelf space, make checkouts seamless and enable employees to roam stores freely to assist shoppers, quickly access inventory stock and view consumer loyalty rewards without limitations.

The iPad may be slowing as a consumer-based product, but businesses should consider the advantages of replacing old PCs or augmenting these computers and POS solutions with more agile options.

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