Mobile accounting for more of the commerce pie

By: Teamwork Retail

Retailers with a strong presence in just brick-and-mortar stores and on e-commerce sites should rethink neglecting mobile audiences. Customers are using tablets and smartphones regularly to research products, compare prices between brands and purchase items through these devices.

A recent Criterio report indicated m-commerce is especially prevalent in the United States. Mobile sales improved 10 percent during the first quarter of 2015, and are now responsible for 29 percent of U.S. e-commerce transactions. Globally, this percentage is even higher at 34 percent.

Although Criterio admitted that m-commerce has not made as dramatic an impact on the market as e-commerce 15 years prior, the sector is actually achieving faster growth.

With mobile channels becoming more popular, retailers have to make decisions about whether they are to fully embrace devices such as tablets and smartphones. The source encouraged businesses to make mobile part of their commerce strategies. Otherwise, they are risking the integrity of their brands.

Retailers should not only support mobile audiences through applications available via popular operating systems such as Android and iOS, they should optimize their websites for smaller viewing experiences to account for the screen real estate of tablets and smartphones.

There are also other ways to integrate mobile technology directly into the retail space. Traditional point-of-sale systems lack the accessibility of cloud-based mobile retail POS systems that allow personnel, regardless of location, to view real-time data pertaining to consumer purchases, inventory availability and any other pertinent information necessary to perform their jobs. This is all possible thanks to the cloud’s availability through the Internet, supporting staff members using PCs, tablets and smartphones.

Mobile technology is becoming a staple throughout the retail sector. Businesses not only must support audiences using various computing devices, but they should consider replacing outdated equipment with more agile solutions.

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