Omni-channel retailing requires collaboration and modern systems

By: Teamwork Retail

Companies that want to approach omni-channel retailing head-on need the right systems and collaboration. Retail Info Systems recently reported that the latter requires effort from all departments throughout businesses. To offer insight into how organizations can accomplish this feat, Anoop Kulshreshtha, Web technology vice president at Barneys New York, will speak at the 2015 Retail Executive Summit next month.

Brands that want to jumpstart their omni-channel success should take a look at their point-of-sale systems. With customers expecting consistent experiences across the entire organization – brick-and-mortar stores, e-commerce websites, mobile devices, social networks and email – companies have to possess the necessary infrastructure to offer personalized customer service, accept payments and process orders.

Outdated POS systems can no longer support companies’ needs when dealing with a broad range of audiences. Cloud computing is one technology that connects all departments to real-time data, allowing all teams to view critical information that is required to send promotions to customers based on their order histories and preferred channels.

A cloud-based omni-channel POS is the perfect tool for organizations that must stay on top of customer trends across their physical stores, e-commerce websites, mobile applications and social networks.

Such solutions may figure into companies’ future plans, as a EKN Research report suggested the average POS system is nearly 7 years old. The organization indicated 60 percent of retailers expect to replace their current tools in the next two years, due to the need for omni-channel integration and adoption of EuroPay, MasterCard and Visa payments.

With omni-channel the new face of retail, companies using legacy equipment are not in a position to succeed in this highly complex and competitive landscape. Incorporating a cloud based POS solution will deliver operational flexibility and data accessibility absent from older systems that have reached their end of life cycle.

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