Small businesses want to invest in core technologies

By: Teamwork Retail

Small businesses may lack the resources of large enterprises when it comes to investing in their infrastructures, but that is not stopping these companies from looking at key technologies to drive future success. Brother International Corporation’s annual report discovered 54 percent of small firms would rather spend on their brands than pocket cash reserves, up from 36 percent that answered similarly in 2010. More than 40 percent have a desire to allocate funding toward IT systems or upgrades if their revenue increases by at least 5 percent in 2015.

These investments appear to point to solutions such as cloud computing. Nearly 70 percent of small businesses expect to implement some new technology. Currently, 62 percent of respondents leverage the cloud in some way, with 69 percent achieving data-related functions, including analytics, accessibility and storage capacity. More than one-third of companies said the service has reduced costs.

Small businesses seek other technologies
In addition to procuring cloud computing, small businesses are turning their attention toward other IT investments. Brother International found one-third of firms would like to incorporate technologies that support trends such as the Internet of Things. Another 30 percent want to leverage solutions to begin accepting mobile customer payments.

“Cloud computing allows small businesses to accomplish myriad tasks.”

“Our survey shows that a majority of small businesses see a light at the end of the tunnel and are willing to invest in technology solutions to increase productivity and capitalize on new technology trends,” said Brother International Marketing Vice President John Wandishin.

Cloud computing may be the gateway for small businesses to benefit from both the IoT and mobile payments. Cloud suites are accessible through the Internet, perfectly supporting products such as laptops, tablets, smartphones, watches and other wearable devices that generate content. Companies can view real-time information to offer personalized customer service more quickly and efficiently if the entire organization has a complete view of the brand’s data.

Retailers in particular can benefit from replacing standard point-of-sale systems with mobile POS solutions integrated with cloud environments. Tablets such as the iPad can be mounted throughout their physical shops, making it easy for consumers to use these devices to access rewards information, check inventory stock or make purchases.

In terms of operational flexibility, small businesses may not have a better option on their hands than cloud computing.

Cloud computing may help SMBs upgrade their IT infrastructures. Cloud computing may help SMBs upgrade their IT infrastructures.

Small businesses understand they must modernize infrastructure
Other industry studies have shown smaller companies’ desire to use technology to position their brands on future paths. CompTIA polled small and medium-sized businesses in the United States and found 39 percent said their infrastructures must be updated to achieve modernization.

Cloud computing could be SMBs’ best chance to accomplish this goal. CompTIA indicated the service has made it possible for organizations to affordably implement technologies. The solution also enables companies to expand their capabilities.

As highlighted above, data accessibility thrives when cloud computing is involved. CompTIA discovered 42 percent of respondents want to improve their security, while an additional 42 percent desire ways to better maintain and accumulate information.

“As businesses undergo digital transformation, data turns into a more critical asset,” said Seth Robinson, senior director of  technology analysis at CompTIA. “Though many SMBs have never managed data as [a] primary resource, there is growing interest in using data for analysis and decision-making.”

Businesses, regardless of size, can benefit from incorporating cloud computing into their operations. Data is one of any company’s most valuable assets. This information reveals key trends pertaining to specific industry shifts and consumer preferences that facilitate competitive advantages. Cloud environments act as the hub where an entire organization can view all of these developments in real time.

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