Stagnant retailers may be passed by mobile brands

By: Teamwork Retail

Retailers content with using the same old point-of-sale systems and other equipment may feel that their infrastructure is perfectly suitable for their respective brands, but the industry is shifting to far more agile solutions. Businesses stuck in the past may quickly find that their closest competitors have achieved the lion’s share of their markets, all from key innovations such as cloud computing and mobile devices.

Stationary POS tools will not vanish by tomorrow. Retailers can still use these systems to accept customer payments. A cloud-powered mobile retail POS, however, is far more flexible, positioning forward-looking brands on a path toward improving operational efficiency and customer service.

Cloud suites are scalable, allowing retailers to scale operations to support peak demands and not waste resources during slow shopping periods. Cloud environments are also flexible from a maintenance perspective. Vendors are the ones that handle system upgrades and manage the solutions, allowing clients to focus on more internal goals instead. What’s more, the cloud helps businesses rid themselves of aging equipment that cannot keep up with today’s audiences.

When cloud POS solutions are paired with mobile devices such as tablets, retailers can really take advantage of what these technologies have to offer. Businesses can implement iPads throughout their stores, making it easy for shoppers to check which items are in stock, view their loyalty rewards information or even make purchases, alleviating traffic in busy checkout lines that are only served by traditional POS tools.

Since tablets are mobile, employees can use these devices freely, roaming stores with iPads in hand to help shoppers. With a cloud POS available, personnel can access real-time data to make informed decisions pertaining to shoppers, offering personalized service quickly and efficiently.

Retailers that want to become market leaders, not remain followers, should get started by incorporating cloud computing and mobile technology.

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