US retail industry continues to press on

By: Teamwork Retail

Retailers have a chance to capture their fair share of sales throughout the United States if they posses great customer service, promotions and efficient point-of-sale systems. The U.S. Census Bureau recently said the retail and food services market totaled roughly $437 billion, up 0.5 percent from March and almost 1 percent over the same month in 2014.

Between February and April, the U.S. retail and food services industry increased 1.5 percent from the same period in 2014.

Overall, U.S. retail sales should continue to soar. The National Retail Federation predicted the market – excluding the automobile, restaurant and gas station sectors – will improve 4.1 percent in 2015 over 2014, with online shopping and non-store sales increasing between 7 and 10 percent.

This development should be a sign to retailers that the time is now to focus on enticing customers to buy goods from their stores, whether these locations are brick-and-mortar shops, e-commerce websites or mobile channels. The NRF report stated household spending in 2014 was the best since 2006 and, with budgets growing, the market will only improve in 2015.

Although e-commerce and mobile shopping are increasing faster than traditional commerce, brick-and-mortar sales still account for the majority of activity. Retailers with aging POS systems should take this time before the busy and lucrative holiday shopping season to update their solutions.

One way to do so is with a mobile POS system that is more flexible and accessible than on-premise tools. For example, businesses can mount tablets such as the iPad around their stores, maximizing shelf space once reserved for more bulky machines. These devices make it easy for customers to check daily promotions, get loyalty rewards information and even make purchases.

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