From Hassle to Dazzle: Prada Shoes improves Customer Experience Teamwork Commerce Omnichannel Platform
From Hassle to Dazzle: Prada Shoes improves Customer Experience Teamwork Commerce Omnichannel Platform
Prada is a family business, specialized in elegant shoes for men and woman between 35-55 years old. They faced painful inventory control problems and reporting times of up to 15 days, until they decided to implement Teamwork Commerce Solutions. Today they have an Omnichannel platform and premiere customer service that allows them to make better decisions with real time data.
In this case study, you can read how Prada Shoes drastically reduced reporting times, enhanced customer experience and increased sales by adopting Teamwork Commerce Omnichannel Solution.
BEFORE TEAMWORK… THE HASSLE
Problems before adopting Teamwork commerce POS Solution
• Lack of information for key decision making
• Inability to post information for needed merchandise
• Unable to report on time to financials and accounting
• Stock counts were very slow
• Reports took up to 15 days
Poor customer experience and slow processes, as in every company, must have an impact in operations, and of course, in sales.
A DAZZLING SOLUTION
Nine years ago, Prada made the decision to end their struggle and adopt the most innovative solution they could find, so they selected Teamwork Commerce POS and OMS Solutions, providing their stores with a robust Omnichannel E-Commerce Solution.
Now associates have the most innovative technology at their fingertips, and thanks to the use of iPads in partnership with Apple, associates can easily move around the store, and go where their customers are, whether trying shoes, or selecting a handbag or other accessories.
In case customers need a different color or size, associates can easily search store inventory, and if necessary locate the item the customer needs in another store.
“Working with Teamwork Commerce has been a very friendly and simple experience, the truth is, it has made work a lot easier.” Ivonne Pérez Morales, Finance and Administration Director, Prada
Today, Prada personnel acknowledges Teamwork Commerce has considerably helped them with their workflows, as Teamwork Commerce has always done the custom reports they need.
FIRST-CLASS CUSTOMER EXPERIENCE
Teamwork Commerce has also considerably helped Prada improve their customer experience. Having all the information in a secure CRM, that allows them to be closer to their customers and give personalized service.
“Knowing the customer allows us to provide personalized service and give customers what they are interested in and what they need.”
In E-commerce Prada is now able to have catalogs, descriptions, prices, and give customers the right information at the right time, so they can continue shopping Prada.
As another customer experience improvement, Prada has now faster and more agile payment processes, also due to the fact that they have all the customer information to make them even faster.
“All the process is online and in real-time, and allows us to report to finance and accountability, operations, sales, and most importantly, make quick decisions”
“Integrations have allowed Prada to achieve objectives, by giving the ability to make secure and transparent transactions, being closer to customers and increase sales”
5 SIMPLE STEPS
Step 1: You just need an iPad for every Point of Sale, in order to take it where the customers are within the store. Associates can access all the information they need to make a sale.
“Working with an iPad is great, because it allows sales reps to approach customers on the go, to make sales.” Prada Employee
Step 2: download the apps.
Step 3: You need a card reader device.
Step 4: You need to have a point of sale.
Step 5: Then just make sales.
TESTIMONIALS AND OTHER ARTICLES
“Teamwork is always looking for the best and most innovative.”
“Prada is very grateful with Teamwork Commerce for 9 years of amazing business….”
Ivonne Perez Melgar, Finance and Administration Director, Prada Mexico.
YOU CAN IMPROVE YOUR CUSTOMER EXPERIENCE
Go to teamworkcommerce.com and book a demo, to learn how you can improve your customer experience, save time and make better sales with Teamwork Commerce today.
Success Stories
Paul Stuart Adopts Omnichannel Retail Strategy with Teamwork Commerce
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Princesse Tam Tam and Comptoir des Cotonniers (PTT/CDC)
Princesse Tam Tam and Comptoir des Cotonniers (PTT/CDC)
Another highlight of the project was the use of RFID technology. Store associates effortlessly create receipts by simply placing the products on the counter (with an embedded RFID pad), instantly calculating the total and finalizing with a contactless payment. The result is streamlined and frictionless. Each morning a complete store stock count can be performed in minutes dramatically increasing inventory accuracy and efficiency.
At the core of its mission, Teamwork’s Secure Customer Data Platform provides centralized management of all customer data across all channels including many options for segmentation and analysis. This includes full purchase history whether online or in-store, as well as a wide array of customer attributes, providing a holistic, omnichannel view of the customer that is profoundly accurate, convenient and actionable. The highest standards in global customer data regulations are maintained and even superseded through the Teamwork platform.
Serge Lengagne, IT Director Europe for Fast Retailing, had this to say about Teamwork Commerce:
“Teamwork is not only a tool for managing stock and payments, it’s a global project to modernise all of our stores offering seamless service to customers with an easy-to-use tool. Innovative changes we’ve taken thanks to Teamwork include moving from computer-based tills to modern iPads that physically separate us less from our customers, RFID which saves us time at checkout, and instant updating of sales and changes in stock. I’m confident this technological progress will encourage an improved customer-centric sales experience in line with today’s best in class. Through our partnership with Teamwork Commerce, we’ve caught up with the leading pack of retailers and are now confidently targeting full omnichannel.”
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Royal Pets Simplifies Their Store Operations
Royal Pets Simplifies Their Store Operations
Royal Pets Market & Resort is a chain of dog and cat supply stores that offers full veterinary hospital and surgical centers as well as a doggy daycare, play facilities, and pet hotels. When they needed a system that was capable of running everything across the expansive operations in each of their 8,000 square-foot locations, they turned to Teamwork Commerce.
“We chose Teamwork because it’s iOS-based and more intuitive,” says Jason Chase, Operations Manager at Royal Pets. “In addition, it’s a multi-app and multi-store platform that can manage several different aspects of our business.”
Royal Pets finds that setup is quick and easy because iPads can be configured at the central office and then brought to the location and quickly synced up with the whole system. Royal Pets makes good use of the entire suite of Teamwork apps and Cloud HQ, which controls each app and tracks orders and inventory.
The POS app is used to access customer data make sales, while Drawer Memo tracks cash and other transactions. In addition to sales of retail stock, POS supports payments for services in the veterinary hospital and boarding and daycare facilities while the Scheduler provides real-time scheduling for appointments and boarding.
When a customer goes to check out, he or she can provide a name, phone number or email address to access Royal Pets’ rewards program. Customers see the Shopper Display app facing them on a second iPad. This app shows not only their current transactions, but in-store advertisements for specials of the veterinary and boarding services.
“It’s a great opportunity to shout out our services, which is something not every customer who comes in to buy a bag of food would hear about without Shopper Display,” Chase says. The centralized nature of the system saves time training employees.
“Since everything is managed in the store through Teamwork, if you learn to use one app you can easily learn all the other apps,” Chase says. “These are apps that work well together and as we add more stores and as we grow and become more innovative, Teamwork is something that can grow with us.”
Royal Pets is beginning to set up the automatic order management and replenishment features in CHQ as well as the Stock Count app, which allows counting and managing of stock by section. “It’s really going to take us to the next level in terms of reducing costs of goods sold and making sure our inventory levels are where they need to be for our customers,” Chase says.
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Teamwork Retail: using Microsoft Azure and AppScale to provide the next-gen retail experience
Teamwork Retail: using Microsoft Azure and AppScale to provide the next-gen retail experience
As consumer demands and expectations change, the retail sales environment is also changing, and Teamwork Retail is at the forefront of that transformation. The company provides businesses of all sizes with cloud-based retail point-of-sale (POS) and business management solutions that change the way retailers interact with their customers and manage their businesses.
Using Teamwork Retail, businesses can perform mobile and integrated POS transactions while also managing back-of-the-house activities such as inventory levels, sales analytics, and human resource functions like employee timecards and scheduling. In addition, Teamwork Retail offers its clients omnichannel servicing for their customers, seamlessly providing customer data and information regardless of how customers interact with the retailers. Teamwork Retail’s clients have come to rely on its technological solutions.
How Microsoft Azure and AppScale helped Teamwork Retail open the door to China
With a population of nearly 1.5 billion and a swiftly expanding consumer base, China is irresistible to retailers. In fact, A.T. Kearney again ranked China number one in its 2016 Global Retail Development Index, which rates developing countries by retail attractiveness, risk, and other parameters. In today’s retail environment, global organizations seek opportunities in China. Many of Teamwork Retail’s clients were either already operating in or planning to expand to China.
The challenge Teamwork Retail faced was that its solution is cloud-based and was built on Google App Engine. Google App Engine can only be used on Google Cloud Platform, which cannot be used in China because of government regulatory controls. Teamwork Retail tried connecting through Taiwan, but the arrangement did not work well.
“We need to meet this extremely high online performance across any channel, and this technology just really lends itself to that. So, that’s the secret sauce, and AppScale made that possible by migrating to Azure.” —Michael Mauerer, CEO, Teamwork Retail
To better serve its clients and offer its services to retailers operating in China, Teamwork Retail engaged AppScale, a Microsoft ISV, to help. AppScale is the only software that allows for the portability from Google App Engine to Microsoft Azure without any code modifications. It is also the world’s leading open-source, rapid development model for building scalable web and mobile applications. Teaming with AppScale, Teamwork Retail seamlessly moved its applications from Google App Engine to Microsoft Azure, running them on AppScale and operating in Azure’s datacenter.
When the cloud solutions were evaluated, Microsoft Azure was chosen for deployment to ensure optimal application performance and the required ability to scale as needed. Latency needed to be extremely low, and performance and reliability levels needed to be high—and Azure’s Beijing datacenter satisfied those requirements. In addition to its global capability, Azure provided the local support and service model that Teamwork Retail needed and the ability to create a hybrid environment to integrate with its current infrastructure.
“Microsoft provides a white-glove level of service with Azure that enabled Teamwork Retail to make the most efficient use of cloud services,” AppScale CEO Woody Rollins said about the migration.
After the migration, Teamwork Retail was better able to offer its products and services to Chinese retailers and other global retailers operating in China. It has also gained new business and, as a result, significantly expanded its client base.
Taking full advantage of AppScale’s and Azure’s benefits expands business
Now that Teamwork Retail is operating in China through AppScale in Azure, the company is taking full advantage of the expanded services and capabilities. Teamwork Retail now offers its clients functionality they didn’t have before the migration. This includes the ability to offer loyalty programs or notifications to customers about retail events to engage with and build their customer base—while at the same time giving them that omnichannel view of their customer base.
“The whole value is built around the performance,” said Michael Mauerer, CEO of Teamwork Retail. “We need to meet this extremely high online performance across any channel, and this technology just really lends itself to that. So, that’s the secret sauce, and AppScale made that possible by migrating to Azure.”
Prior to the migration to Azure, Teamwork Retail’s offering was strictly POS and did not have the real-time interactive component that now distinguishes the company as a leader in the retail technology space.
Challenge
Move applications from Google App Engine to a cloud provider (Azure) in China with minimal impact on solution engineering and customers.
Results
Teamwork Commerce successfully and easily migrated its apps from Google App Engine to Microsoft Azure by partnering with AppScale and is now able to offer its products and services better in China.
The cloud-based technology products and services that Teamwork Commerce offers now have extremely high performance and reliability levels with extremely low latency.
Taking advantage of the AppScale-Azure relationship, Teamwork Commerce expanded its business solutions and now offers more products and services to its clients.
Snapshot
Organization: Teamwork Commerce
Industry: Technology/ Retail Services
Location: Florida HQ, global sales presence
Website: www.teamworkcommerce.com
Customer since: 2015
AppScale gives you the freedom to run your App Engine application across all public and private clouds or on your own virtual or physical infrastructure. Find out more at AppScale.com
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Paul Stuart Adopts Omnichannel Retail Strategy with Teamwork Commerce
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The New Stand Improves Days and Mobility
The New Stand Improves Days and Mobility
The New Stand is in the business of improving your day. A newsstand for the social media age, it calls itself part bodega, part blog. Originating in the New York City subway in 2015, the small locations are now all over New York streets, office buildings and even ferries. New Stand also has a location at Los Angeles International Airport and plans to keep expanding.
“Being a day-improvement company means being in service of people and helping to make their days just that little bit better,” says New Stand founder and COO Lex Kendall. “New Stand is here to solve modern pain points. Everything from charging or basic grab-and-go products to really inspiring and uplifting content that we push through our mobile app.”
Powering the sales of snacks, drinks, interesting items, cool new gadgets, phone chargers (and very few newspapers) at these small stands is Teamwork Commerce, which provides point-of-sale devices and a cloud-based backend system to support The New Stand’s ever-changing product line. New Stand employees run Teamwork on iPads that provide full-featured customer checkout capabilities.
Teamwork also works with The New Stand’s app, which allows customers to receive loyalty points and special discounts alongside a daily digest of interesting news articles.
“Teamwork has enabled us to build a business in multiple formats from Day 1,” Kendall says of the various configurations of New Stand locations.
Kendall also credits Teamwork with supporting some of their more innovative ideas. “Things like self-checkout built into our member app were only possible with Teamwork,” he says. “We had to figure out how to make the wallet in our app sync with our stores and Teamwork enabled that. There’s a whole host of things going on in the background that you don’t see, but that you obviously need a really strong tech partner to be able to execute.” The New Stand also offers an innovative “swap charge” device that provides a phone charger that customers can borrow like a library book for 72 hours for free.
“We had to figure out how to be able checkout a swap charge and have that payment integration. Teamwork allowed for that,” Kendall says. “Teamwork’s been an amazing partner to keep up with us and allow us extensibility inside our platform. It allows us to add features, other partners and to evolve constantly.” Kendall credits the flexibility of the system — which uses off-the-shelf iOS hardware — as a key component of current and future expansion plans.
“One of the great things about Teamwork is that we can start up a new location so easily. It’s really plug-and-play for us, which is essential for a company that’s expanding as fast as ours is.” Kendall says. “For us it’s as simple as setting up a mobile hotspot, turning on the iPad, configuring the system, and Teamwork is live and ready across the entire stack of our service.”
Success Stories
Paul Stuart Adopts Omnichannel Retail Strategy with Teamwork Commerce
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FAO Schwarz Reopens with the Help of Cutting Edge Retail Technology
FAO Schwarz Reopens with the Help of Cutting Edge Retail Technology
The iconic FAO Schwarz toy store opened its new flagship Rockefeller Center store in 2018 with the support of Teamwork Commerce and their integration partners that made its new retail sale ecosystem possible.
With its well-known toy soldiers and piano you can walk on in place, the new store captures the imagination of children and adults. It moves beyond retail into a full experience for many people.
“We are about experiences. That’s what’s different from other toy stores,” David Niggli, FAO’s Chief Merchandising Officer, says.
Teamwork’s iPad-based mobile point-of-sale (POS) system and Cloud HQ backend form the main interface for associate checkout in the store.Mobile POS supports a quick and easy checkout system for the large crowds they see. But Teamwork’s real power is inside the system, where it seamlessly integrates with services and products provided by others. Teamwork’s many features have allowed FAO to customize their technology to be as creative and outside of the box as their store is.
“Technology should be invisible,” Mauerer says. “It should be very powerful, but in the background, empowering the message, the vision, and the experience for the consumer. We’re proud to provide the foundational technology that it all sits on. When someone engages with a retailer like FAO they can encounter an experience that’s brand new. Today’s customer is king and queen – or in the case of FAO Schwarz, prince and princess.”
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Paul Stuart Adopts Omnichannel Retail Strategy with Teamwork Commerce
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