The process a customer goes through from identifying a need to making a purchase. Understanding the shopper journey can help retailers tailor their marketing and sales efforts to meet the needs of customers at each stage of the buying process.
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Sep 4, 2024
The process a customer goes through from identifying a need to making a purchase. Understanding the shopper journey can help retailers tailor their marketing and sales efforts to meet the needs of customers at each stage of the buying process.
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