Moose Knuckles x Teamwork Commerce: Enhancing the Customer Journey

Andrea Elliott, Executive Vice President of Direct-to-Consumer at Moose Knuckles, shared insights into the brand’s successful partnership with Teamwork Commerce. Her role spans all retail operations and customer interactions in their global stores, emphasizing Moose Knuckles’ commitment to delivering a top-tier retail experience.

One of the key highlights of this collaboration was the seamless integration of Teamwork’s POS system, which facilitated “send sales,” allowing store teams to link inventory across the portfolio and prevent missed sales opportunities. “All stores would never lose the opportunity for a sale,” Andrea stated, noting how this enhanced the customer journey by ensuring product availability and improving interactions.

Beyond operational improvements, the Teamwork POS system offered robust support in data validation and reporting. Andrea explained, “We were able to validate the sales data that feeds to other reporting… that backup is there.” This feature was unexpectedly smooth and reliable, building confidence among the store teams and IT department by ensuring data accuracy across the system.

Andrea emphasized the importance of Teamwork’s dedicated service team, describing it as the “mojo of making things work.” This close, responsive support allowed her team to work collaboratively without delays, ensuring both internal alignment and better external communication. She described this relationship as “like a family,” fostering open communication, quick responsiveness, and mutual respect, which is often rare in partnerships with POS providers.

The relationship is not static; Moose Knuckles consistently pushes Teamwork to innovate. Andrea remarked, “We’re always asking questions like, what are other people doing? What’s a best practice?” This active engagement ensures that Moose Knuckles remains at the forefront of retail technology. She further stressed the brand’s high expectations: “We push Teamwork to meet that expectation at a luxury, at a high level, because we want it.”

In addition to improving store operations, Andrea pointed out the brand’s commitment to supporting in-store teams. By providing reliable tools and responsive support, her goal is for store employees to feel empowered, knowing they can provide outstanding service. This approach aligns with Moose Knuckles’ luxury brand identity, as Andrea stated, “If they’re happy, then I know they’ll treat our customers in a really great way.”

Reflecting on the partnership’s success, Andrea described it as a “harmonious journey,” where the goal is clear: “keeping our customers warm and in fashion in the best possible way.”