Commerce Talks EP10: Scott Cahill

Guest Bio

The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.

What are the current emerging technologies trends and challenges of the retail landscape in Europe? Why is Ireland an ideal location for business development? Scott Cahill, Director of EU Sales at Teamwork Commerce (based in Dublin) joins us to discuss. Scott has been part of the Teamwork Commerce family for 16 months, cultivating a wide array of sales and partner relationships to drive long term success for the company.

Overview

Working on digital technologies and e-commerce platforms are the new omnichannel strategies for the US (Uber, Amazon, AirBnB) but in Europe they are experiencing high growth as this access becomes part of everyday life via social media such as Instagram, TikTok and Facebook. While consumers expect to have all the power, retailers are learning how to be interesting on multiple channels and how to improve customer experiences in the physical store and on social media.

Sustainability is a hot topic, as well as clarifying a retailer’s brand image and narrowing of product offering. Clienteling is a trend and an opportunity, especially in the luxury segment. The closing of brick and mortar stores and depending on digital strategies is a reality for some retailers due to the pandemic. COVID-19 measures like traffic counters are a trend that may not go away, and might actually create a more enjoyable customer experience for some shoppers.

Why Ireland for businesses? The corporate tax is very competitive. After Brexit is complete, Ireland will be the only place in the world where its citizens can work in UK and in Europe without a visa. The geographic location is ideal for US and European companies. They welcome all countries and companies for the boost to their economy.