A great trend over the last several years has been the development of real time information systems for retailers. Enabling increased flexibility in retail operations, real time information provides visibility around all critical aspects of operations, from inventory management to order flow, or customer behavior at every location. Real time information has now shifted from just being precinct for retailers to being important to customers as well. Customers are seeking connectivity in their shopping experiences, as well as relationship building to drive long term loyalty. There are a few ways that retailers are leveraging real time information & technology to enhance customer relationship building:
In Store Digital Devices
11% of retailers are already leveraging the latest kiosks, magic mirrors and signage.
19% have started implementing the latest technology
34% will start this implementation in the next 24 months.
In store digital experience has changed dramatically during 2020 due to a myriad of issues affecting shoppers across the globe. As retailers are growing their in store experience with less staff and customer density, digital signage represents a premier way of connecting with customers.
Digital signage allows retailers to remind customers about health protocols & update customers around the status of the in store experience. These displays are also a valuable way to promote your appreciation and care for customers, showing that you value their attendance in store & custom.
These signs also allow for automated campaign promotion, highlighting new product offerings, ranges or features easily without having to involve floor staff at every point of in store engagement. These signs can promote key information, including QR codes to drive desired behaviors in store or on other purchase channels.
43% of retailers believe it is highly likely curbside pickup will remain at current COVID-19 levels over the next 5 years.
27% of BOPIS locations were found to be poorly marked or difficult to find.
22% of retailers are already leveraging curbside pickup.
The order management market is expected to boom over the next 4 years, experiencing an expected 11% CAGR during the period. This transformation along with the proliferation of mobile devices thus encouraging retailers to leverage cloud systems to connect a multitude of devices across channels & locations. Cloud based platforms offer the ability for retailers to drive a greater array of functionalities, expand accessibility, faster setup time for tools, increased multi-user support, reducing installation and maintenance costs.
58% of retailers already leverage time & attendance management
38% of retailers leverage store workforce self-service tools
The customer is the center of any retail experience, in order to hold their own against competitors, retailers have to drive more engaging experiences driven by an engaged, collaborative and comprehensive workforce management system. Retail store managers have the ability to effectively manage their workforce and monitor key aspects of the workforce management including key preventative measures for COVID and important safety measures for employees.
With an engaging workforce presence customers are able to access engaged retail staff and benefit from workforce staff that are there to drive real relationships and continued customer loyalty across channels.
41% of retailers are using mobile point of sale
37% of retailers are leveraging customer traffic analysis
The increasing demand for seamless experiences in store and the expansive importance of flexible in store experiences the need for mobile point of sale tools is clear and something retailers are capitalizing on with this addition to the retail ecosystem. Retail merchants are striving to enhance customer experience by offering flexible payment solutions within store and driving customers to demand more engaging retail experiences.
Counting in store customers is a critical opportunity for retail store management. The primary objective of a store is to attract visitors and make sales, however a stream of constant traffic can be used to drive additional value: data. Data drives decision making, helps to predict trends and informs us around the success of our campaigns. The congruence of this information empowers retailers to gain a high level of insight into performance of advertising campaigns, marketing efforts and sales.
Teamwork Commerce enables retailers to leverage industry leading order management to drive engaging customer experiences forward across sales channels. With the service orientated architecture retailers can benefit from an extensive retail backend and strategic partnerships with an array of retail technology solutions across the world.