The Future of Stadium Retail: Super Bowl 2025’s High-Tech Shopping Experience

The Super Bowl is more than just a game—it’s an experience. From the energy of the crowd to the halftime show and, of course, the merch, every element plays a role in making the event unforgettable. But what if we told you that the future of stadium shopping is changing just as fast as the game itself?

Super Bowl LIX: The Biggest Game of the Year

Super Bowl LIX is set to take place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. This year’s championship showdown will see the Kansas City Chiefs face off against the Philadelphia Eagles in what promises to be a thrilling rematch. With millions of fans tuning in worldwide and thousands attending in person, the demand for fast, seamless experiences—both on and off the field—has never been higher.

Faster Checkouts, Happier Fans

At Teamwork Commerce, we understand the importance of efficiency, especially in high-traffic environments like stadiums. That’s why we’ve partnered with EXO to bring RFID-powered self-checkout solutions to large-scale events, ensuring fans spend less time waiting in lines and more time enjoying the action.

Stadiums and arenas hosting major sporting events need cutting-edge technology to handle peak crowd surges. Traditional checkout processes create bottlenecks, leading to frustration and lost sales. With EXO’s RFID self-checkout technology, fans can grab their favorite team’s merchandise, scan all items instantly, and complete their purchases in under 32 seconds—three times faster than barcode scanning.

Proven at NFL and MLB Stadiums

Teamwork Commerce and EXO have collaborated to enhance the retail experience at NFL and MLB stadiums, as well as major industry events like NRF. By leveraging Teamwork Commerce’s robust point-of-sale solutions and EXO’s self-checkout technology, stadiums can maximize efficiency, increase revenue, and enhance fan satisfaction. Retail teams benefit from streamlined operations, while customers enjoy frictionless shopping.

The Future of Stadium Retail

With the continued evolution of retail technology, we expect to see more stadiums adopting self-checkout to keep pace with modern fan expectations. As RFID technology becomes more widespread, fast and seamless transactions will become the standard, not the exception.

So, whether you’re gearing up for the Super Bowl, catching a game at your favorite NFL or MLB stadium, or attending a major retail event, keep an eye out—you just might experience the speed and convenience of an EXO & Teamwork Commerce integration firsthand.

Ready to learn more about RFID-powered checkout for your venue? Let’s talk!