Teamwork Commerce, a global provider of omnichannel retail solutions, today announced that ASICS Europe has joined the growing list of ASICS regional divisions leveraging the Teamwork Commerce platform. This expansion follows Teamwork Commerce's ongoing geographic growth alongside ASICS, after successful deployments at ASICS Mexico, ASICS America, ASICS Canada, and ASICS Australia.
The continued adoption of Teamwork Commerce across all ASICS markets demonstrates a shared commitment to delivering connected shopping experiences, while equipping in-store employees with modern and effective tools.
One unified approach across every touchpoint
As retailers continue to adapt to the ever-evolving expectations of their customers, brands are prioritizing the implementation of consistent unified commerce strategies across every touchpoint. By strengthening its partnership with Teamwork Commerce, ASICS Europe benefits from a flexible commerce and payment ecosystem designed to facilitate smooth store operations, accelerate the checkout process, and enhance customer engagement.
Mobile-first POS in the hands of store associates
Thanks to Teamwork Commerce's mobile-first point-of-sale solution and omnichannel capabilities, in-store sales associates can better assist customers through simplified transactions, real-time access to customer information, and improved operational efficiency. This integrated solution also enables ASICS to ensure consistency across all international markets while adapting to the specific business needs and payment preferences of each region.
"The fact that new ASICS regions continue to adopt Teamwork Commerce alongside Adyen is a testament to the strength of this partnership and the value of unified commerce globally," said Amber Pitman, Global Director of Customer Engagement at Teamwork Commerce.
"At ASICS, our goal is to help everyone achieve the balance between a healthy mind and a healthy body through sport and physical activity: this is at the heart of everything we do, and delivering an exceptional in-store customer experience is a key part of that journey," said Ross Singyard, Vice President of Retail at ASICS Europe. "By continuing to invest in connected retail technologies with Teamwork Commerce, we are enabling our in-store teams to offer our customers a more seamless and personalized experience, while supporting the continued growth of our business across Europe."
Building a connected retail ecosystem
This expansion demonstrates ASICS' continued commitment to retail innovation and operational excellence, as the brand continues to build a connected retail ecosystem.