At a glance
- Brand
- Moose Knuckles, luxury outerwear with stores worldwide
- Speaker
- Andrea Elliott, EVP Direct-to-Consumer
- Send sale
- Store teams link inventory across the portfolio so no store loses a sale
- Reporting
- Sales data validated for the reporting it feeds
Andrea Elliott, Executive Vice President of Direct-to-Consumer at Moose Knuckles, shared insights into the brand's successful partnership with Teamwork Commerce. Her role spans all retail operations and customer interactions in the brand's global stores, reflecting Moose Knuckles' commitment to delivering a top-tier retail experience.
Never losing a sale
One of the key highlights of this collaboration was the seamless integration of Teamwork's POS system, which facilitated "send sales", allowing store teams to link inventory across the portfolio and prevent missed sales opportunities. "All stores would never lose the opportunity for a sale," Andrea said, noting how this enhanced the customer journey by ensuring product availability and improving interactions.
Reliable data, backed up
Beyond operational improvements, the Teamwork POS system offered robust support in data validation and reporting. "We were able to validate the sales data that feeds to other reporting… that backup is there," Andrea explained. This feature was unexpectedly smooth and reliable, building confidence among the store teams and IT department by ensuring data accuracy across the system.
A partnership, not just a vendor
Andrea emphasized the importance of Teamwork's dedicated service team, describing it as the "mojo of making things work." This close, responsive support allowed her team to work collaboratively without delays, ensuring both internal alignment and better external communication. She described the relationship as "like a family," fostering open communication, quick responsiveness, and mutual respect that's often rare in partnerships with POS providers.
The relationship isn't static; Moose Knuckles consistently pushes Teamwork to innovate. "We're always asking questions like, what are other people doing? What's a best practice?" Andrea said. This active engagement keeps Moose Knuckles at the forefront of retail technology. She stressed the brand's high expectations: "We push Teamwork to meet that expectation at a luxury, at a high level, because we want it."
Empowering store teams
Beyond improving store operations, Andrea pointed to the brand's commitment to supporting in-store teams. By providing reliable tools and responsive support, her goal is for store employees to feel empowered, knowing they can provide outstanding service. This approach aligns with Moose Knuckles' luxury brand identity, as Andrea put it: "If they're happy, then I know they'll treat our customers in a really great way."
Reflecting on the partnership's success, Andrea described it as a "harmonious journey," where the goal is clear: "keeping our customers warm and in fashion in the best possible way."